CEO, aim Marketing Soultions
Kristi Atkins found a|i|m Marketing Solutions (a|i|m) in 2004. As a female owned and WBENC certified company, is a sports and entertainment marketing agency that represents fortune 500 brands such as SunTrust Banks, UPS, Domino’s Pizza, Chevy, etc. The agency continues to expand its business and diversify its portfolio.
Prior to forming a|i|m, Kristi was a Vice President at The GEM Group. As a founding member of GEM, she was responsible for business development and management of client business. Clients included: UPS, Bank of America, Compaq, General Mills, Sears, Domino’s Pizza, GM Racing, ING and SunTrust Banks.
Kristi spent the first 6 years of her agency career with Advantage International (now Octagon). While at Advantage, she managed the Sara Lee Olympic account (Champion, L’eggs and Hanes brands), the global sponsorships for MasterCard International and Girl Scouts of America. Kristi has extensive expertise in Olympics, motorsports, golf and soccer. This experience includes: sponsorship identification, strategy development, sponsorship negotiation, asset integration and tracking of sponsorship effectiveness.
Kristi is on the national board for Women In Sports and Events (WISE) and is the president of the Atlanta chapter. She has been recognized for several accomplishments in her field which has largely been dominated by men. Some these include: 2007 Top 100 Female Owned Company in Georgia, 2010 NAPW Woman of the Year in the Sports Industry, 2011 Enterprising Woman of the Year.
Kristi is a graduate of the University of Georgia and resides in Peachtree City, GA with her husband Jonathan.