Newsroom Archive

April 9, 2013



Contact: Rachel Gary            
(201) 615-9629


Top Executives From Coca-Cola, ESPN & StubHub To Be Honored
Dick Ebersol To Receive Champion Award

NEW YORK, NY (April 10, 2013) – Women in Sports & Events (WISE), the leading voice and resource for professional women in the business of sports, announced today the recipients of the 2013 WISE Women of the Year Awards.  This year’s honorees are:

  • Sharon Byers, Senior Vice President, Sports & Entertainment Marketing, Coca-Cola North America
  • Danielle Maged, Global Head of Business Development & Partnerships, StubHub
  • Carol Stiff, Vice President, Content Program & Integration, espnW

WISE also announced Dick Ebersol, former Chairman of NBC Sports, as the recipient of the 2013 WISE Champion Award, an annual award that is given to a male executive who has championed women in the workplace.

These four distinguished individuals will be honored at the 19th annual WISE Women of the Year Awards Luncheon on Tuesday, June 18 at the Marriott Marquis Hotel in New York City.  The event will be emceed by ESPN SportsCenter anchor, Lindsay Czarniak. 

“This year’s honorees are not only leaders in the industry with their remarkable contributions but have helped to change the overall sports landscape in media and business,” said Kathleen Francis, national president of WISE.   “We celebrate their efforts, dedication and commitment to serving as an inspiration to other aspiring women.”

The honorees, which were voted on by the WISE membership, were selected based on the following criteria:

  • Women who are visible leaders and continue to be a voice for women in the industry;
  • Women who break down barriers, help create new opportunities and serve as a resource for other women;
  • Women who exemplify professional experience and are role models for others;
  • Women with a minimum of 10 years work experience with at least 5 years in the sports and/or events industry.

The 2013 WISE Women of the Year Honorees

Sharon Byers, Senior Vice President, Sports & Entertainment Marketing, Coca-Cola North America

Sharon Byers has been with The Coca-Cola Company for twenty-five years.  In her current role, she is responsible for the development of national marketing programs across the portfolio of brands for the Company’s premier partnerships with American Idol, NASCAR, NCAA, Olympics, top Colleges and Universities, and many others. Additionally her work includes development of Coca-Cola’s sports and entertainment marketing strategies, league and talent relationship management including LeBron James, Jennifer Aniston, Kobe Bryant, Carrie Underwood and other key partnerships.  She leads a large team of professionals dispersed throughout the United States and is accountable to a multi-million dollar property portfolio budget.  Throughout her career, Byers has worked in Europe, Africa, Eurasia, the Americas, and the Middle East allowing her to develop a multi-cultural, holistic view of global business.  Byers is an active member in her community and holds numerous board positions including the Atlanta Opera, Atlanta Zoo, College Football Hall of Fame, Atlanta Tipoff Club, Atlanta Basketball Host Committee and The Great Pyrenees Rescue of Atlanta.   Byers is an award winning marketer with recent awards including one of Sports Business Journal’s 2012 “Game Changers” and to the Sports Business Journal’s 2012 “50 Most Influential” list.  

Danielle Maged, Global Head of Business Development & Partnerships, StubHub

Danielle Maged is responsible for both domestic and international business development and partnerships for the company: strategic, sports, music and technology. She has been with StubHub for more than 10 years, and has been a key part of the company’s growth from disruptive start-up to widely known consumer brand. She serves on the StubHub Executive team, and works very closely with parent company eBay on larger corporate deals involving PayPal and eBay.  As a sports and entertainment consultant with StubHub in its launch years, Maged brought the company’s first NFL partners on board in 2004. She joined StubHub full time in early 2006, playing the lead role in StubHub’s ground-breaking partnership and recent renewal with Major League Baseball and its clubs.  Today, Maged’s group manages 85+ partners, including:  AEG, the Staples Center, the LA Kings, Major League Baseball and 28 of its clubs, the Washington Redskins, Premier League Football teams Tottenham Hotspur, Everton & Sunderland, Paciolan Ticketing, the University of Texas, University of Michigan, USC, Alabama, Philadelphia 76’ers, Philadelphia Flyers, and Apple. Previously, she served as Vice President of New Media & Marketing for Madison Square Garden. Prior to MSG, she was Director of International Strategic Planning at ESPN International and spent six years at the NBA.  Maged is a Sports Business Journal 2012 “Game Changer” and holds a BA and MBA from Columbia University.

Carol Stiff, Vice President, Content Program & Integration, espnW

In her newly created role, which she assumed in February 2013, Stiff focuses on integrating the content and stories from the comprehensive multiplatform espnW initiative and elevating its presence across the ESPN.  Stiff joined ESPN in 1990 and previously worked in ESPN’s programming department, ultimately serving as a vice president, programming & acquisitions since April 2010. She oversaw the acquisition and scheduling of a variety of sports on ESPN, ESPN2 and ESPNU, including NCAA women’s basketball, NCAA championships (the NCAA Women’s Basketball Championship, Football Championship Series, College World Series, Women’s College World Series, lacrosse), WNBA, professional softball and more. Before joining ESPN, she gained experience in the college coaching profession as a women’s basketball assistant and recruiter at Brown University, as well as a stint at Rensselaer Polytechnic Institute and Western Connecticut State University.  Stiff is a member of several professional groups, including the Women’s Sports Foundation, the USA Women’s Basketball Standing Committee, the Women’s Basketball Hall of Fame Board of Directors, and the Collegiate Women’s Sports Awards Board. Stiff was inducted into the Connecticut Basketball Hall of Fame in April 2005; was named the “Top Advocate for Women’s Basketball” by the Tampa Tribune in 2008; in 2009 Sports Business Journal recognized her as one of the most influential executives in women’s sports; and was recently awarded the WBCA Mel Greenberg Media Award for her commitment to women’s basketball and advancing the role of the media in the game. 

Dick Ebersol, Former Chairman of NBC Sports
Over more than three decades in television, Dick Ebersol stands alone as an executive who has played a prominent role in the wide-ranging fields of sports, entertainment and news by possessing the rare combination of a producer’s creative vision, a CEO’s business acumen and a partner’s genuine desire for cooperation.  Ebersol’s crowning achievement was establishing NBC Universal as the home of the Olympic Games.  Ebersol led NBC Sports for more than 20 years. Ebersol’s career is unique, in part, because of its diversity. In addition to his sports prowess, Ebersol, along with Lorne Michaels, whom he hired, conceived and created “Saturday Night Live.” As an independent producer, he created iconic, Emmy Award-winning programs such as “Friday Night Videos” and “Later with Bob Costas.” Ebersol even served as senior vice president of NBC News.  Recognition for Ebersol’s accomplishments can be measured, in part, by the prestigious honors and awards he has won. In 1996, he was named the Most Powerful Person in Sports by The Sporting News. In 1992, Ebersol was awarded the Olympic Order, an honor periodically bestowed by the International Olympic Committee to recognize remarkable contributions to the Olympic Movement. In 2005, Ebersol was inducted into both the U.S. Olympic Hall of Fame and the Broadcasting & Cable Hall of Fame. In 2008, NBC won the Peabody Award for its coverage of the Beijing Opening Ceremony.  On April 27, 2009, the six “Commissioners of American Sport” – Roger Goodell (NFL), David Stern (NBA), Bud Selig (MLB), Gary Bettman (NHL), Tim Finchem (PGA Tour) and Brian France (NASCAR) – were part of an unprecedented presentation that concluded with Muhammad Ali awarding Ebersol the prestigious Emmy Award for Lifetime Achievement from the National Academy of Television Arts & Sciences. Most recently, Ebersol received the PromaxBDA Lifetime Achievement Award

“Dick Ebersol has been a longtime supporter of women in sports, a fact that is clearly evident by the women he has employed, mentored and featured throughout his career at NBC,” added Francis.  “When he and his team made the decision in the late 1990s to cover every Olympic competition, he helped to change the paradigm on women’s sports by providing greater exposure to female athletes. The Champion Award was created for individuals like Dick who recognize talent, independent of gender, and used his position to help them develop and prosper.”

Ebersol was selected as the recipient of the WISE Champion Award based on the following criteria:

  • Champions the role of women in the business of sports and events through the successful creation of new jobs, mentoring and networking opportunities;
  • Clearly communicates a vision for women in the industry and their continued advancement; and
  • Shows consistent commitment to the promotion of women's careers and recognition of their professional accomplishments.

Additional information about WISE’s Women of the Year Luncheon can be found at


About WISE
WISE (Women in Sports & Events) is the leading voice and resource for professional women in the sports.  Through ongoing meetings, special events and mentoring programs, WISE aims to offer its members the opportunity to gain valuable industry insights and connections that can give them a competitive advantage in their current position and as they advance in their careers.  Founded in 1993, WISE is a membership organization headquartered in New York City with chapters in Atlanta, the San Francisco Bay Area, Boston, Chicago, Cleveland, Los Angeles, NYC-Metro, Pittsburgh and Washington, DC, as well as Syracuse University’s WISE on Campus.  To become a member of WISE, please visit



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